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A case study in cost effectively
replacing rigid gift sets with an environmentally friendly
fold flat alternative.
When Marks & Spencer were looking for a promotional
gift set to reward customers who spent more than £75
they turned to their packing partners for ideas. The pack
needed to be produced to a high quality and specification
including a multi-colour print, gold ink and gold foil,
but also needed sufficient strength and rigidity to hold
a bottle of wine and 2 packs of chocolates. Furthermore
the packaging needed to be produced within 6 weeks and
packed and delivered within 8 weeks of the start date.
Ideally M&S wanted a rigid gift set but didn’t
have time to source one through the usual channels. So
M&S challenged suppliers to come up with a solution
to meet their exacting demands and contract packing supplier
Mailway were one of the first to offer a full solution
that met all the necessary requirements.
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Mailway had the packing credentials
to fulfil the order but turned to their packaging partner
and design specialists Concept to come up with a packaging
solution. Without hesitation Concept recommended their
unique fold flat rigid technology whereby a clever locking
combination allows flat components to be very quickly
assembled into a box without any gluing but with all the
strength and features of a traditional paper covered rigid
box. Because it is produced on carton board rather than
paper higher quality printed graphics and print finishes
can be utilised.
Furthermore Concepts fold flat rigid is an environmentally
friendly option delivering significant efficiencies through
the supply chain utilising flat components and is designed
to be assembled and fulfilled simultaneously for maximum
efficiency and competitiveness. Furthermore it can be
produced in weeks rather than months using UK manufacturers
ensuring complete management control and the highest UK
standards. |
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Having offered the unique solution
Mailway and Concept worked closely together with Teeside
print manufacturer Harrison Packaging to ensure that 300,000
high quality 'rigid' boxes were delivered in flat format
ahead of schedule within 5 weeks of placing the order.
Mailway then created an ingenious packing line which assembled
the flat components and packed the product into the gift
set simultaneously. Such was the speed and efficiency
of the assembly line that at full speed the line was producing
24 full packs a minute - or a complete gift set every
2.5 seconds.
The supply chain was so efficient and environmentally
friendly that by using the patented fold flat solution
Mailway received only 500 incoming pallets of packaging
as opposed to the estimated 1,500 they would have had
to have shipped, handled and stored using traditional
rigid boxes.
The speed and efficiency allowed all parties to complete
a highly satisfactory project and deliver a high quality
solution to M&S ahead of time and in full.
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