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A case study showing Concepts holistic
approach to engineering a global packaging solution designed
in the UK and manufactured in the USA. The pack not only
won a Pentawards Gold award but sold 1,500,000 packs in
Europe alone.
Design agency Mayday London were working in tandem with
Brown foreman for a new Jack Daniels gifting pack. The
idea was based on a sleeve with an aperture fitting over
a central tube with a button mechanism to lock and then
release the two parts.
The pack had been part developed over a period of months
when Brown foreman approached our partners Textile Printing
Company (TPC) in Chattanooga to help bring the vision
to life.
TPC turned to Concept Packaging. President Joey Scmissrauter
and his VP of manufacturing flew over to the UK to deliver
the brief. When they were due to fly back to the States
Concept Packaging had developed the solution and prepared
a fully mocked up sample and presentation for Mayday Design.
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TPC were awarded the contract and with
Concept’s assistance created a stunning pack which
went on to win a coveted Pentaward 2009 Gold Award.
Demonstrating Concept’s thorough approach to engineering
a complete solution for every element of a pack we also
designed the plastic button mechanisms to clip into the
pack without the need for glue which were produced in
the UK and shipped to the USA.
Concept Packaging MD Chris Hallam commented – “This
is a perfect demonstration of Concepts holistic approach
to packaging. This isn’t just about bringing a creative
design to life it’s about linking the thought processes
on 2 continents involving 5 companies and offering a complete
joined up solution covering every aspect from design to
delivery” |
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